EXECUTIVE LEADER Fusing data + design to supercharge innovation And Catalyze Transformation
Brandt
Flomer
Does your organization need to do something it’s not built to do? Struggling to bring together cross-functional capabilities to drive digital transformation of your business that actually delivers the intended outcomes? Looking to build customer experience into a source of competitive distance? We should talk.
MY Background
A seasoned leader in experience design and digital transformation, I have a proven track record of incubating new ventures, building institutional capability, and increasing operational effectiveness for global brands across multiple industries.
Over the past 3 years, this has included leading a multidisciplinary team and portfolio of work at McKinsey & Company focused on solving business problems with innovative applications of AI and machine learning that improve customer experiences, enable faster and better decision-making, and optimize business processes. This includes streamlining self-service processes and access to institutional knowledge with conversational AI; personalizing experiences to aid discovery and boost productivity (one solution in this space created by my team won MIT’s “Analytics Capstone” award in 2022); automating data extraction and analysis; and helping customers get better answers faster from siloed and unstructured data across the organization with intelligent search powered by machine learning and generative AI.
Bigger picture, I have over 20 years experience counseling clients, leading multidisciplinary teams, and working with everyone from frontline employees to board members and C-level executives to envision, design and deliver experiences that fuel growth. I have successfully led digital transformation and integrated customer-centricity into the habits and culture of complex, matrixed enterprises, reflecting my human-centered, results-oriented, and highly collaborative approach. .
MY APPROACH
Part strategist, part designer and part management consultant, I’m an integrative thinker and effective communicator who is able to build empathy, motivate action, and drive focus that yields award-winning, commercially successful solutions.
Regardless of the scope of the challenge, my goal is always to creatively articulate a bold future, but know what it takes to get there—not just in designing for emerging technologies, but also in building on top of existing realities of people, processes and legacy technologies. Thinking big, but starting small—based on today. A great idea isn’t, if you can’t execute it. Conversely, greatness is found by embracing the challenging bits and grappling with what you find down new paths.
Whether incubating new ventures or building a better mousetrap, I am passionate about iterative, human-centered, and data-informed methods that help get the right idea and then get that idea right. Methods that blend vision with validation, defusing ego or bias and stimulating learning early and often.
With this in mind, my approach to problem-solving is…
Experience-led
If you want to make lives better, grow your business, or build your reach and relevance, you need to keep what matters to people in focus and create valuable human experiences. The formula to success? Be incredibly useful. Make it dead simple. Iterate to improve.
Insights-driven
Innovation requires actionable and differentiated insights—the kind that delight customers and bring new categories and markets into being. I seek to leverage both qual and quant data to methodically and systematically assess three areas: a valuable problem to solve, a technology that enables a solution, and a business model that makes success sustainable. Meaningful innovation occurs at the intersection of these three elements.
Inclusive by design
I have traversed technology, strategy, design, operations, and marketing throughout my professional career. I believe that breakthrough innovation is possible when these different cultures and lenses are integrated and applied with intention. My superpower is creating environments that bring these crafts to the table and get them working together towards a human-centered and mission-driven goal. I care about team and organizational dynamics as much as the outputs and outcomes, knowing the latter can't excel without the former being healthy.
